Like most local businesses back in March, we were naturally apprehensive about how our operation would be impacted under the cloud of the COVID-19 pandemic. Our business is almost entirely based online, which has provided to be a significant advantage. This, alongside our ability to implement the required safety measures in our office for our small team to be able to continue to operate safely, and work from home if required, has allowed the operation to continue to run throughout lockdown. We are lucky to have already established a loyal membership, with plans to move into our purpose-built facility later in the year. As the COVID situation began to unfold, we witnessed a natural shift of people’s attention to be more focused on online sales, we have been greatly encouraged by the continued growth of our auction size, which has continued to grow during lockdown – an amazing achievement for us.
The resolute confidence that the market has in Whisky Hammer will also allow us to develop our new business, Still Spirit. We will be launching both a physical shop in our new premises in Udny as well as an online shop, which includes a traditional retail shop for whisky and other fine spirits such as gin and rum. The bit we are most excited about is our carefully designed tasting room and exclusive rare whisky bar which will be hosting regular ticketed tasting events. We are ready to launch this in the coming weeks, which we hope will be seen as a positive statement, as lockdown measures are eased, towards revitalising and re-awakening business in Aberdeenshire.
