• Encourage a local journalist to spend a ‘day in the life’ of your business, learning how the end product is created

• Deliver product to a local school, encouraging them to learn about where the product comes from

• Arrange a school visit to help local kids learn about where the product is sourced

• The proof is in the eating so get permission to arrange sampling events to allow consumers to taste your products – in your local high street, shopping centre or at community events

• Create recipes showcasing your products for use to share with consumers

• Encourage people to visit your farm or fishery to learn about the source of food