M&S is reaffirming its ongoing commitment to Scottish suppliers and bringing the best local produce to customers, with the launch of a fortnight-long in-store campaign during this year’s Scottish Food & Drink Fortnight (Saturday 4th-Sunday 19th September).

Customers will feel a stronger in-store presence than ever before, with a celebration of the very best of Scottish products inside stores and out.

M&S will also be hosting in-store sampling sessions between 11am and 5pm at selected stores across Scotland, including M&S Gyle (2nd, 3rd, 4th, 9th, 23rd, 24th, 25th), M&S Aberdeen (17th) and M&S Paisley (9th, 10th, 11th, 16th, 17th, 18th). Other stores include M&S Straiton, Bridge of Don Aberdeen SF, Elgin SF, Inverness, Perth, St Andrews, Union Square Aberdeen, Braehead and Uddingston SF. Customers will be able to meet local suppliers Associated Seafoods and Dawnfresh, who supply M&S’s Scottish Salmon and Trout, to taste the best of Scotland, including M&S’ Mild & Delicate Smoked Salmon, Kiln Roast Loch Trout Fillets and Loch Etive Kiln Smoked Trout.

A bold, paid social media campaign across Facebook will also be launched in Scotland, which will feature M&S produce from across the food hall in a series of product carousels, and will link to the retailer’s online Scottish editorial page, with supplier profiles, stories, recipes and more.

M&S has also announced a stronger range of rewards and personalised offers exclusively for Scottish customers who are signed up to its digital-first loyalty scheme, M&S Sparks, throughout Scottish Food and Drink Fortnight.  M&S Sparks will send dedicated offers directly to Scottish customers, including 10% off Scottish products such as shortbread, trout and salmon, honey, porridge oats, haggis, oatcakes and oat biscuits.

David Bates, Regional Manager, Scotland at M&S, commented:

“We have worked with brilliant suppliers across Scotland for over 100 years to bring our customers the very best the country has to offer all year round. This year’s campaign shines a spotlight on the lengths these suppliers go to across the country to deliver exceptional quality M&S Food, during one of the biggest events in Scotland’s food and drink calendar.

“As well as in-store tastings and bigger, better M&S Sparks offers, we are going bold across all areas of our Foodhalls – hero-ing 100 years of supporting the best Scottish suppliers through new signage, branding and event zones. We will also be publishing a special Scottish-themed edition of our What’s Fresh magazine for customers to pick up in-store, featuring some of our fantastic Scottish suppliers from M&S Select Farmers. These include Robert Barbour and his sons Graham and Scott from Crailinghall Farm in Jedburgh, Burton’s Biscuits and colour-changing gin expertly created by The Old Curiosity in Edinburgh.”