Scotty Brand celebrates £250k Asda deal
Scotty Brand has secured a deal with Asda to stock its Chippy Chips in 30 Scottish stores, with an annual contract value of £250,000.
Chippy Chips are one of Scotty Brand’s top performing products and are made using Scottish grown potatoes – with consumers saying the chips taste just as good as the traditional takeaway kind.
With the addition of Chippy Chips, Asda now stocks 22 Scotty Brand lines. Heather Turnbull, Asda’s regional buying manager for Scotland explains,
“The new Scotty Brand Chippy Chips offer customers something new in the frozen category, which meets increasing demand for convenient meal solutions which deliver on taste and flavour.”
Heather continued,
“Our existing and diverse range of Scotty Brand products are already hugely popular with the nearly two million customers who shop at our stores every week and this new addition will no doubt become a favourite.
“We’ve worked closely with Scotty Brand for over eight years allowing us to deliver authentic, great tasting Scottish products direct to shelves for customers to enjoy, on a continuing basis.”
Richard Allison, Commercial Director, Scotty Brand, added,
“As one of the country’s fastest growing food brands we love bringing Scotland’s exceptional food to the market, we are thrilled to be working with Asda on one of our newest products and we can’t wait to hear what customers think of our Chippy Chips.”
Scotty Brand Chippy Chips are available in selected Asda stores in Scotland now.
Sweet Deal for Lees of Scotland
Lees of Scotland, the Coatbridge-based manufacturer of branded confectionery and meringues, has been awarded a major new national supply contract with Asda.
Lees has developed two new meringue shells to add to Asda’s Extra Special range of meringues. One shell is strawberry flavoured with white chocolate and the other shell is a traditional meringue with a Belgian chocolate coating. The new lines, which are available in 230 stores will take the total Asda business secured by Lees to £1million.
Founded in 1931, and famous for its macaroon bar and snowball, Lees has grown to employ around 250 local people in its 82,000 square foot factory. The company, which expanded its range extensively has been supplying Asda on a national basis for over 20 years – and developed the Extra Special Meringue Shells using the highest quality British sugar and free range eggs.
Sheevaun Thomas, NPD Project Manager, Lees of Scotland said,
“We’re delighted to expand our range under Asda’s Extra Special brand. These new flavours have been crafted by our team of experts to achieve the perfect balance between lightness and the classic crispy meringue texture. They offer an alternative flavour option to our traditional meringues and are proving exceptionally popular.”
Heather Turnbull, Asda’s regional buying manager for Scotland, added,
“At Asda we are passionate about supporting local food businesses and our customers are the same. We’ve been working with Lees for many years and are delighted to strengthen this relationship through our premium own-label range. These new flavours can only complement our Extra Special lines and demonstrate our commitment to providing customers with innovative products all year round.”
First Supermarket Listing for Chain Pier Distillery
Edinburgh based, Chain Pier Distillery has secured a contract with Asda to produce the retailer’s Extra Special Scottish gin, which will be available in 50 stores across Scotland.
Developed exclusively for Asda, the new gin draws inspiration from the Scottish landscape and is infused with the flavours of nettle and gorse.
This is the first gin listing for Chain Pier Distillery, which is owned by long established spirits and wine producer Halewood Wines & Spirits. Trading since 1978 and Scotland’s largest independent drinks manufacturer and distributor, Halewood Wines & Spirits opened Chain Pier earlier this year, marking the first in a series of substantial investments into the Scottish artisanal sprits industry.
John Foster, National Account Manager at Halewood International, explained,
“It’s a very exciting time for craft spirits as we’re experiencing a period of sustained growth, which has allowed us to invest £50m back into the artisanal spirits business. We are extremely proud to produce Asda’s Extra Special Scottish Gin using the finest local ingredients to give Asda customers a real taste of Scotland.”
Heather Turnbull, Regional Buying Manager at Asda, added,
“We know just how much our customers value locally soured produce, so we’re delighted to be working with Chain Pier Distillery to capture traditional Scottish flavours and bring it to market as an Extra Special Gin. We’re proud to support Halewood International and its new distillery as the gin market continues to grow.”
