2017 themes

• Contact your retailer & foodservice customers and ask to be involved in their Fortnight activities – make sure you are in the spotlight!
• Use the Fortnight and activity surrounding it to launch new products
• Organise a specific campaign, and perhaps a competition, to promote your products and why they are so special, to the public
• Use the fresh, new branding on your marketing material
• Download the toolkits for more info, logo, images & marketing copy

• Introduce new suppliers and launch/celebrate them during the Fortnight
• Shout about your Scottish products/ranges and encourage your customers to buy, learn about and enjoy them
• Enlist a Fortnight champion to drive activities
• Join the big conversation on social media, share what you’re doing and gain the attention you deserve
• Use the fresh, new branding on your marketing material
• Download the toolkits for more info, logo, images & marketing copy

Events are a fantastic way to feature and highlight Scottish products to your visitors. We know events have had to be different this due to physical distancing and other Covid restrictions, however we know this has not stopped many of you planning events albeit virtually.

• If you are an event organiser, register your event on VisitScotland’s website here
• Use the logo on your marketing material
• Follow us on social media @scotfooddrink and tweet/instagram us your plans
• Download the Toolkit which contains ideas & inspiration for your promotion & celebration of Scottish produce
• Use the campaign hashtag on social media to join the conversation #ScotFoodFort20