• Encourage a local journalist to spend a ‘day in the life’ of your business, learning how the end product is created
  • Deliver product to a local school, encouraging them to learn about where the product comes from
  • Arrange a school visit to help local kids learn about where the product is sourced
  • The proof is in the eating so get permission to arrange sampling events to allow consumers to taste your products – in your local high street, shopping centre or at community events
  • Create recipes showcasing your products for use to share with consumers
  • Encourage people to visit your farm or fishery to learn about the source of food
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